The next big shakeup in the world of mobile and tablet push notifications arrives in 2022, with the debut of Apple’s Live Activities. These are real-time persistent messages that appear right on iPhone and iPad lock screens without users having to unlock their devices, giving brands a new highly visible way to share up-to-the-minute information.
Instead of having to send multiple push notifications about a given event or transaction, marketers can now keep users updated dynamically, such as:
During a countdown to the premiere of a new episode of a user’s favorite show
In the lead-up to the departure of a traveler’s upcoming flight or hotel stay
When a package ships, is in transit, and is delivered...
