The company has had a year marked by highs and lows, with the phenomenal success of its PlayStation 5 console and games offset by big job losses, in a pattern repeated across the industry.
Game developers have been hit by slowing demand after the pandemic - but some are also concerned about the impact of AI on jobs.
Advances in the technology have the potential to allow many of the mundane parts of game development to become automated.
But it has also caused deep unease that AI systems will also take over the creative process, with voice actors in the US striking over fears the tech could be used to replace them.
Mr Hulst acknowledged AI was changing gaming - but said there would always be a future for human developers.
"I suspect there will be a dual demand in gaming: one for AI-driven innovative experiences and another for handcrafted, thoughtful content," he told the BBC.
