5 years, we anticipate that push notifications will continue to expand across new platforms and devices, including gaming systems. The trend of empowering users with greater control over their push experiences is set to continue, which means brands must proactively seek user consent and preferences regarding content and timing. As demonstrated by Live Activities, push messaging is increasingly shifting towards “moments-based'” communication, delivering relevant messages right when users need them. To stay ahead, brands should explore innovative ways to ensure their messaging aligns seamlessly with each user's unique context....
